MAGGI is 50 years old in 2016, and as such, we want to celebrate women who have made this journey possible for us in Nigeria.

The big idea for the MAGGI 50th anniversary campaign is: Let’s Celebrate. We intend to do this primarily by sending gift boxes containing specially curated ingredients and gifts to women influencers pan Nigeria & beyond for trusting MAGGI in the past years, and in the future ahead. The idea is to grant these influencers the right ingredient mix and allow them to be creative in making a meal while sharing this experience with their network of fans on social media.