Lagos, Nigeria – Day 3 of the Jameson Christmas Tree Experience, focused on the spirit of unity and holiday pleasure. The event, appropriately titled “Puzzles and Connects,” was all about teaming up, overcoming hurdles, and bonding over a mutual love of the season and Jameson’s signature vibe.

Upon arrival, attendees were greeted with a complimentary cocktail, which added to the joyful atmosphere and helped everyone settle into the evening.

The event kicked off at 6 p.m., with DJ Venum curating a lively atmosphere with his festive yet relaxing mix, setting the right tone for the evening. Attendees were divided into teams of 10-20 to play puzzle games that tested their creativity and teamwork. Each group worked together to create their own small Jameson Christmas Tree out of jigsaw pieces, an exciting reference to the iconic Jameson tree and the spirit of the season.

After each timed round, the victorious teams received mystery gift packs, giving an extra dimension of suspense and excitement. The games featured six rounds, which kept the intensity level high and the competition friendly.

“Teamwork makes these puzzles so much fun,” one participant stated. “We bonded right away, cheering each other on to piece together our very own Jameson tree.”

King Kamsi did an excellent job hosting, and his vibrant comments and passionate skills added to the fun of the puzzle challenges. He kept the audience engaged, ensuring that there was never a dull moment.

“This is an important part of the Christmas season — fun, laughter, and shared experiences,” said Bodam Taiwo, Head of Portfolio – Bond & Connect. “With every puzzle piece put in place, we saw new friendships forming and existing bonds growing stronger.”

The Jameson Christmas Tree Experience concluded on January 1, 2025. Over the course of 12 days, guests were engaged in experiences that stayed true to Jameson’s passion points, including friendship, fun, gourmet Junk Food, and, of course, smooth Irish whiskey. 

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