Ramadan is usually a reverred period for Muslim faithfuls to spend time reflecting, praying fervently and reconnecting with family. As is customary, Ramadan also serves as the Month Of Good for Muslims all around the world. Everyone is expected to add their quota of goodness to an otherwise bleak world.
During this period, leading tea brand, Lipton made it a point of duty to uphold some of the most important virtues of Ramadan, especially charity. Here are 3 inspiring ways Lipton achieved this:
1. The #ThinkLessDoMore Campaign
Thinking of doing something good for the benefit of others is great, but what’s more awesome is actually carrying out that good thought. Lipton set a good example of this through the #ThinkLessDoMore campaign aimed at doing more for customers on social media
2. Outreach
Lipton was able to reach out to over 68,000 fasting Muslims in different regions with fruit packs and steaming cups of Lipton. This helped them break their Ramadan fast in a healthy and wholesome manner. A healthy body, helps with a healthy mind. Awesome!
3. Fostering goodwill
The world can be difficult, especially to those not as privileged as you may be. Hence, one way we can make it better for everyone is to foster goodwill and spread hope. Again, Lipton came through and distinguished itself as not just a Tea brand, but also a source of inspiration in the community by encouraging others to do good.
Why choose Lipton?
Lipton tea provides you with flavonoid antioxidants. These antioxidants are thought to help keep one’s body healthy by preventing everyday wear and tear by free radicals. Studies observing large populations and their eating and lifestyle habits over a period of time show that regular tea drinking may help maintain heart health.
