Indomie Instant Noodles is spreading love and joy this Ramadan Season with a nationwide campaign that is aimed at celebrating all the good things that are associated with the period. The campaign is aimed at enriching the experiences of Muslim faithful by spreading joy, unity, and generosity as we mark this sacred month of fasting.
All over the country, the brand’s famous Indomie Mobile Kitchen can be seen at various mosques, offering free meals to all who care, while also encouraging the faithful to imbibe the culture of sharing.
The campaign which was kicked off in Kaduna and Kano, also features the brand’s sponsorship of a popular radio show, Ramadan with Indomie (Ramadan tare da Indomie) which airs on Freedom FM and Capital FM. Indomie’s sponsorship 15-minute live radio show which started on March 18 and runs until April 8, 2024, just a day before the end of Ramadan, airs daily on Freedom FM and Capital FM stations with each episode capturing captivating Islamic stories and teachings, providing moments of reflection and inspiration for listeners.
The programme promises to provide listeners with an amazing experience like they’ve never witnessed on the show, with each getting a chance to win exciting prizes as they participate in interactive fun quizzes to test their knowledge of both Islamic teachings and Indomie. Responses to the quizzes are submitted via WhatsApp or SMS to the radios’ dedicated numbers.
As part of the sponsorship, Indomie will continue to spread joy during this Ramadan, by rewarding three lucky winners every day. The first-place winner will have the honour of hosting a beautiful Iftar meal for their family and friends, with Indomie graciously providing the feast. Second and third-place winners will receive a carton of everyone’s beloved Indomie noodles, perfect for sharing with loved ones.
In addition, Indomie’s Mobile Kitchen is still on streets and ready to delight faithfuls with delicious free meals of Indomie Instant Noodles, drinks and branded bags at various mosques.
What a gesture! What a unique way to strengthen togetherness among family and friends, especially during these hard times.