Abuja, Nigeria – Global leader in sportswear and lifestyle apparel brand, adidas has launched its newest flagship store in Jabi Lake Mall, Abuja. The launch marks a bold declaration in the brand’s commitment to bringing its world-class products and experiences closer to Nigerian consumers.
adidas brought its A-game with an immersive launch event that merged art and world class fashion. Think unique art installations, and a vibe that lends credence to the Nigerian pride. From the Tushen Gargajiya Pouffes to Charly D’almeida’s Northern Trefoil, every corner of the store is dripping with artistic flair curated by Suleiman Ismaila-Gwarzo.
Highlights from the store include hand-painted clay pots, sculptures of the Abuja City Gate and Moshood Abiola Stadium, miniature Keke Napep models, and eagle sculptures drawn from the Nigerian coat of arms – all emblems of strength and unity. These elements elevate the adidas space into a hub of artistry and connection, making it a must-visit destination for fashion and culture enthusiasts alike.
The exclusive City Tees collection is a love letter to Abuja, featuring a range of t-shirts inspired by Nigeria’s iconic landmarks and rich traditions.
For decades, adidas has continued to redefine how art informs fashion, and the Abuja flagship store launch builds on this ethos, offering a space where consumers can not only shop but also experience the creative narratives behind the brand’s iconic designs.
The CEO of BrandCo Nigeria – official distributor for adidas in West Africa, Ijeoma Arum highlighted the impact of the store launch on Nigerians.
“adidas is more than just a brand, it’s a cultural movement. This store launch is an exciting chapter in our mission to empower Nigerians through bold designs that merge art and fashion. Abuja’s rich artistic and cultural landscape makes Jabi Lake Mall the perfect location to celebrate this landmark.”
The flagship store at Jabi Lake Mall is more than a shopping destination; it’s a creative hub that captures the spirit of the Three Stripes. From its thoughtfully designed interiors to its curated collections, the new space in Abuja shows adidas unwavering dedication to originality, innovation, and inclusivity. Dubbed the ‘Home of Sport’, the new store has all your favourites — from adidas Originals to premium sportswear and footwear. Whether you’re a streetwear enthusiast or a fitness junkie, there’s something here for you.
The launch of the Jabi Lake Mall store marks adidas’ continued expansion in Nigeria, following the success of its flagship locations in Lagos.
The new adidas flagship store at Jabi Lake Mall, Abuja, is officially open to the public. To experience the best of athleisure, lifestyle essentials and artistic elegance, step into the world of adidas at Jabi Lake Mall today. And if you aren’t in Abuja, remember that you can experience all adidas has to offer by on adidas.com/ng.
