With how far the Nigerian music industry has come, there is still so much that can be done to bridge the industry knowledge gap. Young people need a platform where they can access all the information, on a step-by-step journey to achieving their full potential in music.
L-R: Marketing Lead West Africa, Cadbury Nigeria plc, Motsamai Pule; Category Lead, Gum and Candy west Africa, Cadbury Nigeria plc, Morolake Emokpaire; Managing Director, Cadbury Nigeria plc, Yimika Adeboye; and Head, Corporate Communications and Government affairs, Cadbury Nigeria plc, Frederick Mordi; during the official unveiling of Breathe Academy, a TomTom Initiative to discover, nurture and showcase budding music artistes in Lagos, Nigeria.
In recent years, TomTom (made by Cadbury Nigeria Plc) has shown a commitment to providing platforms for young creatives and empowering them to ‘breathe’ for their passions. Through major partnerships with platforms such as Nigerian Idol and major owned initiatives like the ‘Breathe for It’ Summit, the brand is deepening its social mission to discover, nurture and showcase music talents. The brand also created the ‘Breathe For It Verse Challenge’ and has been involved in the MTV Base Cypher amongst other initiatives.
L-R: Marketing Lead West Africa, Cadbury Nigeria plc, Motsamai Pule; Member of the Academy board, David Williams; Former Brand Manager for Gum & Candy Mondelez West Africa, Joan Odafe; Category Lead, Gum and Candy west Africa, Cadbury Nigeria plc, Morolake Emokpaire; Managing Director, Cadbury Nigeria plc, Yimika Adeboye; Head, Corporate Communications and Government affairs, Cadbury Nigeria plc, Frederick Mordi; Entertainment Lawyer, Akinyemi Ayinoluwa, and Host, Consultant and Global Marketing Manager Mavin Records, Femi Aribisala; during the official unveiling of Breathe Academy, a TomTom Initiative to discover, nurture and showcase budding music artistes in Lagos, Nigeria.
True to its mission of nurturing young talents, the brand created an initiative – Breathe for It Summit – to open up the opportunity for young creatives to interact with leading professionals and music executives in the music business. This summit usually throws up issues around the different aspects of the music business such as song writing, music promotion, performance and collaboration, music copyrights, artiste management, and music event management. The most recent summit – the first in 2023 – was held in Jos, Plateau State. More summits would be held in different cities across the country.
The brand has now developed an online learning platform called the Breathe Academy which offers relevant knowledge and trending insights geared towards helping you build a successful career in the entertainment space.
The good news is: you can sign up for free! If you’ve got a passion for music, you don’t want to miss out on this one. The platform is here already. Are you?
Follow @TomTomsweet_ng for updates!
