Dr Teal’s, a leading personal care brand focused on bringing everyday wellness to consumers through bath and other skincare products, hosted guests to an exclusive relaunch event and immersive wellness experience. The brand leveraged this event as an opportunity to affirm its consumers in Nigeria of its commitment to the country and dedication to continuous customer satisfaction. It was also an avenue to introduce two new product ranges.
The event which brought the brand’s stakeholders together, including local exclusive product distributors, legal partners, International and local brand representatives, female and male content creators, influencers, retailers, and media, was themed, Dr Teal’s Wellness Experience, and held at EbonyLife place, Victoria Island on Friday, June 21, 2024.
Guests of the brand were treated to interesting conversations about wellness, delicious canapes, meals, and drinks during food breaks, live product demonstrations, and a product unveiling of the newly introduced Dr Teal’s Prebiotic Lemon Balm Range and Avocado Ceramide Range.
Kicking off the evening with an interesting panel session featuring popular creators – Ify Okoye, Ayoyinka Abolarin, and holistic wellness expert Damilola Adedeji, with Nicole Chikwe as the host; the audience’s favorite moms and millennial content creators discussed the creators’ lives and the effect of trends/algorithm, navigating real life versus social media, and most importantly, discussed how Dr Teal’s help to enhance the quality of their sleep as creators and moms.
The second-panel session featured GenZ female creators – Kamsi, Angel Obasi ‘Style Connoisseur’, and Nonye Udeogu ‘This Thing Called Fashion’. They were also joined by Damilola Adedeji and event host, Nicole Chikwe. These ladies discussed managing anxiety and disappointment when content underperforms, and how Dr Teal’s bathing ritual helps in destressing and unplugging as a creative.
To round off panel sessions for the evening, popular male creators – Akah Anani, JayOnAir, Frank Itom, and Dami Dave, joined Nicole Chikwe and Damilola Adedeji, in a conversation centered on men and wellness. They also spoke on maintaining calm in the presence of social media negativity, and how Dr Teal’s products boost their wellness journey as content creators.
Holistic wellness expert, Damilola Adedeji who co-hosted the event, led a live product demonstration of the new range and other Dr Teal’s products; helping guests understand what happens in the body, soul, and mind when Dr Teal’s products and expert detox, unplug, and destress techniques are infused into their daily wellness ritual.
Vivienne Odofin-Daniel, Strategic Manager for Dr Teal’s Nigeria thanked guests and mentioned that the brand had now rebranded and now spots a new look, with a subtle but clear difference to help consumers avoid the consumption of counterfeited products.
“Dr Teal’s has rebranded with a new look, and you’ll be seeing the new packaging all around. There’s a subtle difference but it’s very clear. Another major way through which we are helping our audience differentiate between counterfeit and original Dr Teal’s products is our new line of distribution. We are distributing exclusively with Perfect Trust Cosmetics and Jumia, and we are partnering with certain key stores to ensure that you are getting the original products and you get your money’s worth.”
Also speaking about the new product range from the brand, Vivienne expressed her excitement at the unveiling of the new Dr Teal’s Prebiotic Lemon Balm Range and Avocado Ceramide Range.
“I am super excited about the two products that we are launching and announcing officially today. We have the Prebiotic Lemon Balm Range which is so refreshing, so beautiful, and great for the skin. It’s such a beautiful blend of citrus that has never been before. Another one that blows my mind is the Ceramide and Avocado oil range because it is so mindful of a brand to merge ceramide and such an amazing superfood fruit like Avocado oil, and having it in not just oil but lotion, wash, and salt. It is such an all-round amazing experience for Dr Teal’s and its consumers.”
Vivienne completed her statement by assuring consumers that with these new products, they would be spending longer hours washing and soaking in and practicing better self-care routines in their bathroom.
The brand’s need to relaunch and introduce new product lines comes after the brand struggles with the devastating effect of counterfeiting in the Nigerian market. In the past months, Dr Teal’s has joined forces with the National Agency for Food and Drug Administration and Control (NAFDAC) and the Nigerian Police Force to combat the counterfeiting menace that plagues the consumer goods industry.
This move from Dr Teal’s is a strong statement to the country and its citizens, an affirmation of the brand’s commitment to growing with the country and its people and investing in their wellness and safety by making only quality standard products remain available to the brand’s consumers.
Dr Teal’s lovers can now shop directly from the brand’s authorized distributors – at any of the Perfect Trust Cosmetics outlets, on Dr Teal’s store on Jumia, or from key retail stores like Prince Ebeano supermarket and H Medix.
For more information, visit the Dr Teal’s Instagram at @DrTealsOfficialNigeria
