On November 1st, adidas launched a month-long Every Day is Black Friday campaign. Since then, the excitement has been on an all-time high as customers across Nigeria continue to unlock unprecedented discounts on premium footwear, apparel, and accessories. Running until December 1st, this campaign offers markdowns on adidas’ high-quality products, with some products as low as ₦5,000! Plus, free delivery, making this November Sale one of the brand’s most talked-about events in Nigeria.

Online shoppers are raving with excitement, sharing their reactions and reviews across social media. This enthusiasm reflects the success of adidas’ commitment to making their premium products accessible to the bulk of Nigerians.

Reacting on socials, here are some of the comments made by customers and admirers of the adidas brand: 

“Can’t believe this adidas promo is every day. It feels like a never-ending Black Friday with new deals popping up each day.” – Nonye, a lifestyle creator.

“I got a pair of Sambas for half the price I expected, and every day since then, I’m back looking to see what else I can add to my collection 😂 – James, a budding athlete.

The Every Day is Black Friday campaign has been a welcomed surprise to Nigerian customers, who value the brand’s mix of innovative design, comfort, and style at an unmatched level of affordability. The discount sales apply to both classic styles and exclusive collections, and it has been embraced by sports lovers, streetwear enthusiasts, and everyday consumers alike.  The brand has made it clear that these deals aren’t just about discounts—they’re about ensuring every customer feels part of adidas’ global community.

Halfway through this month of unbeatable price slash, adidas stores at Victoria Island, Ikeja City Mall, Circle Mall Lekki, Jabi Lake Mall Abuja, and Garden City Mall Port Harcourt report high traffic as more customers eagerly shop exclusive Black Friday deals. 

Get Ready for Even More Deals in November!

With only a few days left to ride out the November Black Friday sales, customers are encouraged to take full advantage of these discounts by December 1st. Products are selling out every day! Shoppers can still enjoy exciting in-store experiences at adidas locations and access exclusive deals and free delivery online at www.adidas.com/ng

Whether in-store or online, adidas promises unbeatable deals, seamless shopping, and an extensive selection designed to help Nigerians shop, save, and stay stylish all month long.


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