Nigerian athleisure brand bCODE has partnered with global sportswear brand Reebok to stock its footwear and apparel at its multi-brand concept store and on its website.
Customers can now shop a range of authentic Reebok footwear and apparel for their lifestyle, fitness, sports, and fashion needs at bCODE’s new store, in addition to other products from their other partner brands Adidas, Skechers and Havaianas. This partnership includes footwear for men, women and kids, and some styles by the global footwear brand rarely seen on the open market.
This new partnership earmarks bCODE’s launch of its first-ever multi-brand concept store in Lagos and cements the brand as a fast-growing fashion retail business. Reebok joins bCODE’s already impressive portfolio of multinational brands such as ADIDAS, Skechers and Havaianas.
Wonuola Okoye, CEO at bCODE, said about the concept store launch, “We are very excited to add Reebok to our growing portfolio of international partners. At bCODE, we aim to provide quality footwear and apparel at affordable prices across Africa and inspire a new approach to fashion, sports, and athleisure. Opening this multi-brand concept store is one step towards hitting our goal.”
The new Reebok products are available on their newly improved website shopbcode.com and at the bCODE multi-brand concept store, located at 31 Bode Thomas Street, Surulere.
About bCODE
bCODE is a wellness fashion and lifestyle company and multi-brand retailer that sells sports and athletic apparel and accessories. Established in 2019, they currently own a franchise for Skechers, Havaianas , and Adidas in Nigeria.
bCODE is everywhere you are, so you can go anywhere you want to be. Buy online and receive it at your doorstep or in-store. bCODE is for everyone — young and old, female and male, and everyone in between. bCODE has 13 stores across Lagos, Abuja, Port-Harcourt, and Ghana.
Follow bCODE on social media to get the latest updates.
Website – www.shopbcode.com
Facebook- @shopbcode
Instagram- @shopbcode
Twitter- @shopthebcode
