MTV Staying Alive Foundation


The Staying Alive Foundation is MTV’s international content-producing and grant-giving HIV prevention initiative.

The Foundation creates and distributes challenging and entertaining HIV prevention content across MTV channels and with third-party broadcasters, while finding and funding young leaders who are tackling the HIV epidemic in their own communities.

To date, MTV Staying Alive Foundation programming has reached 100% of the top 50 countries affected by HIV, and has awarded 347 grants in 61 countries around the world, distributing over $3.5 million to grassroots HIV prevention projects. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US.