There have been some Nigerian celebrity endorsement deals in the past that just worked perfectly. Examples of this are the Peak milk adverts Kanu Nwankwo starred in or the MTN adverts that Saka, the comedian, made for MTN after leaving 9mobile (then Etisalat).
Then there are some celebrity endorsement deals you see that just make you quietly go:
Deals like:
1) Davido and Infinix:
Davido became an ambassador for Infinix that year and proceeded to do nothing for the brand outside of showing up for appearances and making ads. Even funnier was when, not long after signing the deal, he very publicly took his crew on a shopping spree to buy iPhones.
2) IK Ogbonna and Dorco Shaving Sticks:
These people really expected us to believe that IK used their razors to shave his facial hair when we know damn well that Ikog Bonna (much like his brethren, the 3 orange men from the 90s Mirinda ads) has clearly never grown facial hair.
3) Flavour and Flat Tummy tea
See ehn, the reason Subway’s deal with Jared Fogle worked so well is that no one knew who Jared was before he showed up, claiming that Subway’s sandwiches had helped him lose weight. The opposite of this is the reason why the ad above didn’t convert many people. We know how Flavour keeps his tummy flat, and it’s not by knocking back shots of Flat Tummy Tea.
4) Wizkid and Tecno:
Look at his facial expression in this picture. He couldn’t look more uninterested if he tried.
5) All the celebrities that have ever signed with Glo:
We all know they never really used that slow-as-hell network. None of them should even try to give me that stuff.
Nigerian Celebrity Endorsement Deals
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