Fashion and music have always gone hand in hand. Globally, musicians have ventured into the fashion industry, and in Nigeria, with the rise of Afrobeats on the global stage, it’s only a matter of time before fashion becomes the next frontier in celeb merchandising. While OG musicians like Ruggedman, Terry G, and Vector have launched clothing, shoe, and hat lines in the past, their brands struggled to scale and faded out.
Last week, one of the new crop of musicians who have ventured into fashion, Zlatan, faced backlash for the ₦800k price tag attached to a hoodie from his line, ZTTW. “Nigerian brands wicked gan,” one user posted on X with a screenshot of the hoodie. Another user said, “There’s absolutely no reason a Hoodie should cost ₦800k, absolutely none.” But is there?
Here we’ve ranked the seven best fashion brands owned by musicians of Nigerian descent.
7. What We Wear by Tinie Tempah
Price range: ₦141,000 – ₦871,000
If you follow London Fashion Week, you’ve likely seen Tinie Tempah as a familiar face in the fashion scene. The Nigerian-British musician launched his menswear brand, What We Wear, in 2017, blending modern streetwear with local influences to create bold, youth-centric designs.
Collections like 7 Days Till Lagos capture the fast-paced energy of Lagos, with stars like Wizkid and Not3s modelling for his runway shows. The brand has offered a range of stylish pieces, from hoodies and hats to luxury winter jackets.
Though it’s been a while since What We Wear released new collections, its past drops remain a staple for many fashion lovers.
6. BONFO by YKB
Price range: ₦80,000 – ₦100,000
Launched in 2025, BONFO is the brainchild of rising Afrobeats star, YKB. The brand’s name comes from the Yoruba word “bonfo,” which refers to outgrown clothes, though BONFO’s pieces are intentionally designed to fit.
The brand embraces baggy and playful silhouettes, featuring cropped tops and knee-length pants that blend contemporary fashion with traditional Nigerian aesthetics.
With its unique approach, BONFO marks YKB’s entry into the growing list of Nigerian musicians making waves in the fashion industry.
5. Guapé by Tomi Agape
Price range: ₦294,000 – ₦392,000
Best known for her music, Tomi Agape has now stepped into the fashion world as the founder and CEO of Guapé, a women’s shoe brand launched in 2024. Rather than waiting for her music career to take off, she took the leap and brought her vision to life.
As a lover of Manolo Blahniks and flowers — elements that shaped her childhood — Agape infuses floral aesthetics into her designs. Guapé has released collections like Orchid (including a boot version), Anthurium, Grizzly, Black Rose, and Court Heels. While the brand operates exclusively online, it offers stylish, high-quality footwear for women looking to make a statement.
4. ZTTW by Zlatan
Price range: ₦160,000 – ₦800,000
If you’ve noticed the bold ZTTW tattoo on Zlatan’s stomach, then you’re already familiar with his fashion brand, Zanku to the World (ZTTW). Launched in May 2024, ZTTW is a fast-fashion streetwear label specializing in hats, hoodies, shirts, sweatshirts, and T-shirts.
The brand stems from the success of Zlatan’s 2018 viral hit “Zanku” and reflects his desire to explore his creativity beyond music while expanding his business ventures.
More than just a clothing line, ZTTW is low-key becoming part of the rollout strategy for Nigerian artists, drawing influencers and bloggers to its Lagos store. With premium cotton materials, vibrant embroidery, and bold prints, ZTTW caters to those who love high-end streetwear — though be prepared to splurge, as a single item can cost nearly a million naira.
3. Thirsty Laboratory by Straffitti
Price range: ₦85,000 – ₦5,100,000
Founded by Nigerian artist Straffitti (Olawale Olukolade), Thirsty Laboratory has become one of Nigeria’s leading streetwear brands, known especially for its standout denim designs worn by stars like Wizkid, Davido, and Zlatan.
Beyond denim, the brand offers tracksuits, track shorts, pants, bum shorts, hats, graphic and striped tees, and jerseys. Since its launch, Thirsty Lab has dressed some of Nigeria’s biggest music stars and even showcased its custom Jeanius Sanitarium V2.0.0 piece at the Milan Fashion Simulation Show in 2023.
Whether you’re into bold streetwear or luxury Nigerian fashion, Thirsty Lab likely has a statement piece for you.
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2. Golf Wang by Tyler, The Creator
Price range: ₦54,000 – ₦1,445,000
Founded in 2017 by rapper Tyler, The Creator (Tyler Okonma), Golf Wang is a fashion brand deeply rooted in his signature style. Initially known for its vibrant, playful aesthetic — featuring patterned button-ups, colourful socks, and skate-inspired pieces — the brand has since evolved into a mix of streetwear and high fashion.
Over the years, Golf Wang has expanded into footwear, partnering with brands like Vans, Converse (for GOLF le FLEUR*), SUICOKE, and Lacoste (GOLF le COSTE* collection). Since 2019, each of Tyler’s albums has influenced Golf Wang’s creative direction, introducing more sophisticated pieces like ushanka hats, double-breasted blazers, high-waisted trousers, and vintage briefcases.
Tyler’s vision has even led to collaborations with major fashion houses like Louis Vuitton and Supreme, solidifying Golf Wang as a brand that blends fun, nostalgia, and luxury.
1. Mains by Skepta
Price range: ₦54,450 – ₦980,100
Skepta, born Joseph Olaitan Adenuga, launched his unisex fashion brand Mains in 2017, bringing his signature blend of streetwear and high fashion to the industry. Early on, he collaborated with Nike to release acclaimed sneakers like the Air Max 97 SK, Air Max BW/97 Hybrid, and Shox TL, during the peak of his “SK Level” era.
By 2020, Mains took a luxury turn, partnering with Bottega Veneta to create upscale collections that merge the aesthetic of UK roadmen (hustlers) with corporate elegance. Skepta even starred in Bottega’s Wardrobe 02 campaign in 2021, further solidifying his influence in the fashion world.
By late 2022, Mains had split with Nike. In 2023, it rebooted with support from Puma, although they quickly parted ways in 2024 due to Puma-Israeli ties and Skepta’s political stance.
The Mains brand continues to thrive independently, expanding its catalogue beyond collaborations. From fly tracksuits and denim jackets to custom flannels, slick underwear, knitwear, crochet designs, and structured outerwear silhouettes, Mains embodies a distinct fusion of street style and luxury. It’s a brand that perfectly captures the essence of street luxury.
