Afrobeats remains a global top boy with the closing of 2023. But as we head into 2024, it should take some things much more seriously if it wants to stay ahead.
Giving full credit
Nobody will go hungry if everyone involved in creating a song is fully credited for their contribution. In fact, everyone eats — from producer to songwriter to graphic designer. Let’s take metadata seriously from now on, please.
Owning our narrative
Nigerians may love grass-to-grace stories, but for how long will afrobeats musicians from privileged backgrounds keep up that facade? There’s no shame in having a billionaire dad or respected family name, beloved, nor is there shame in being a trust fund kid. So own it.
Leaving Amapiano for the owners
Shout out to Nigerians for borrowing the beautiful South African sound and making memorable, chart-climbing hits out of it. But it’s time to focus on our many sons of Afrobeats. Because TBH, we’re tired of log drums.
More unique looks
Not everytime locs. Sometimes, Tuface or Portable style.
Clear samples
There’s no gain in waiting until lawyers write you, or your song is taken down from streaming platforms, to pay up for illegal sampling. Get permission and clear samples before using copyrighted material in your music.
No to fake PR
People need to stop fake dying or pulling other unnecessary promotional stunts. Maybe get a creative director to do organic, professional work with you instead.
No more comparison
Pitting artists against each other will never be cool, nor will disrespecting your colleague’s work. Artists should just stay away from fan drama. Or address them to kill the flames of stan wars.
